It creates horizontal or vertical image scrollers, news scroller, ads, events, image slide shows, etc.
You’ve seen similar scrollers on eBay (Auctiva’s scrollers are an especially popular way to showcase additional inventory) and Amazon (which uses scrollers across the bottom of the details page to highlight additional items you might want to buy). Scrollers are a great way to keep visitors on site and a great way to create no pressure upsells.
This is another piece of software worth downloading and activating, whether you need it today or not. Once you see how versatile it is, you will need it.