Information Sells

If you create your own products, you’ve probably run into the copyright quagmire. Determining what constitutes fair use of copyrighted material can be tricky. In fact, just tracking down copyright holders or figuring out which works are now in the public domain can be nearly impossible sometimes. Duke University Law School has put together a [...]

Tags: Copyright, Creative Commons, Duke University Law School, manga, public domain

Web video makes a new form of advertising – Book Trailers – possible for everyone. A book trailer is simply an online video extolling your book. It can be as snazzy or as simple as your skills (and budget) can make it. Janelle Elms of OSI Rock Stars just sent me one of the best [...]

Tags: book trailer, Janelle Elms, Marketing, self publish, Video

Part 3 8 Send Out Press Releases Send press releases to local and community papers. Offer to do interviews. These papers are usually looking for content and are more than happy to talk with local authors. Be sure to follow up your press release with phone calls. Don’t wait for them to contact you. 9 [...]

Tags: Marketing, self publish, Vista print

Part 2 4 Use Audio & Video to Entice Readers & Buyers Add videos of you reading short passages from your book to your blog. Host the videos on YouTube. This will 1. Add interest 2. Increase your audience 3. Harness YouTube’s power to drive traffic to your blog for more sales 5 Do A [...]

Tags: books, Marketing, self publishing