Information Sells

When video first burst on the scene, the quality of the video wasn’t as important as the watchability of the video. You Tube’s genius was to stream flash videos with a smooth, uninterrupted playback that almost anyone could watch, without downloading new software or waiting for long periods for the files to be buffered. The [...]

Tags: cindy shebley, video quality, vimeo, You Tube

At eBay Live last month, Cindy Shebley asked people for their favorite marketing tip. She recorded the 30-60 second answers with a Flip Ultra. The first video in the “Marketing Minute Series” is now available. eBay Marketing Minute Janieruth’s Fabulous To Funky Finds from clovercity on Vimeo. I think the picture quality from the Flip [...]

Tags: cindy shebley, ebay live, flip

If you want to sell an information product – the first step to success is to define your market. Know who you want to sell it to. Notice – I did not say that the first step was to design your product. Or research your product. Or write what you love. The very first step is to [...]

Tags: Marketing

While everyone wants to know how to shoot Green Screen videos – the latest, hippest thing is the infinite white background look. You’ve seen it in Apple’s Mac vs PC videos. You may have seen it on a few You Tube or Digital Juice instruction videos. It’s harder to do a full body shot on [...]

Tags: infinite background, white background

This week, we’re going to look more in depth at the steps and strategies you’ll need to be a successful product developer and online seller. One of the most common questions new internet sellers ask is, “What should I sell?” This can be phrased in many different ways: what should I sell, what’s a good [...]

Tags: Marketing