Information Sells

When you are taking videos with the Flip – or, really, with any camera or camcorder – avoid the digital zoom. Better cameras will be equipped with an optical zoom. This is an entirely different creature. An optical zoom extends the focal length of the lens. The number of pixels in the image will not [...]

Tags: cindy shebley, flip. digital zoom

Yesterday, Cindy Shebley, author of Easy Auction Photography, hosted a free webinar to demonstrate the amazing versatility of the Flip video camcorder. I was her guest, and I put together a few videos illustrating some of the techniques she described. Although most people will just grab the Flip and begin shooting, the video below offers proof [...]

Tags: cindy shebley, flip, tripod

This quick video is part of a series demonstrating different techniques for getting great results with the Flip. Cindy Shebley, the author of Easy Auction Photography, and I took a Flip Camcorder to the Mukilteo Ferry Dock on a bright, sunny day to demonstrte how important it is to keep the sun in front of [...]

Tags: exposure, flip. lighting

Would you like to find some expert advice on how to sell your self-published books? Booksurge, the Amazon-owned subsidy publisher, hosts monthly webinars with book industry and self-publishing experts. They’ve discussed topics such as library sales, specialty markets, tradeshows, and holiday promotions as well as offered tips for best practices for manuscript submissions. The next [...]

Tags: amazon, Booksurge, self publishing, webinars

Let me tell you a story… Niche Store or Hole In The Wall? For a decade, I owned an organic gardening (bricks and mortar) specialty store. We were niche before niche was cool. Back then, we were what the other stores called “small.” From the outside, we looked like a semi-derelict hole in the wall. [...]

Tags: retailing

Have you ever wondered what hosting services the top bloggers use? The answers may surprise you. Media Temple may not shock you – but would you have guesses Blogger at #3? Take a look at the list of the Top 100 blogs according to Technorati and their chosen hosting services.  Is there anything to learn from this?

Tags: blog, web hosting

Are you the type of person who likes to jump into a project with no planning? Are you impatient to start and see where it leads? Or do you want everything to be perfect before you ever touch your keyboard? Do you need to map out all the possible problems (and the solutions), understand the [...]

Tags: goals

What do you need to sell information products online? The list changes constantly. Some of the services I couldn’t do without might be meaningless to you. Even so, here’s the beginning of a list of essential web sites, tools, applications, and services that no online entrepreneur should be without. WEB SERVICES AND ACCOUNTS Email Accounts [...]

Tags: blogger, bloglines, email, Flickr, gmail, google, jing, snag-it, wordpress, You Tube

Many business owners begin blogging by opening an account at WordPress.com. While there are advantages to using WordPress.com as a hosting service, they don’t compare to the benefits of hosting your own blog on your own site. Worry about complicated installation instructions and bewildering Linux commands stops many people from taking advantage of Open Source software [...]

Tags: Fantastico, wordpress

This isn’t PowerPoint. This is blogging. This is content. This is writing. In this universe, bullet points are good. Or, at least, they can be, if their aim is true. Use your Bullet Points for good, not evil, and they’ll be an effective tool – even in PowerPoint. Bullet Points summarize and break up long [...]

Tags: bullet points, parallel, symmetrical

How To Build A Web Site For Your Business – Part 3 The average low cost web site is hosted on a Linux server. Whether you personally use – or even know the first thing about – Linux is unimportant. Choosing a Linux plan like BlueHost’s is a good idea. Linux is a very stable [...]

Tags: CPanel, Fantastico, web site

How To Build A Web Site For Your Business – Part 2 Not too long ago, when web storage space was still measured in MB instead of GB, each web site required its own web hosting plan. The plan might have cost anywhere from free to pretty darned expensive. But, whatever you paid, One Domain [...]

Tags: add-on domain, parked domain, subdomain, web hosting

Before we go any farther, let’s get a few definitions out of the way. Domain Name The Domain Name, as you probably know, is the name of your web site. For instance, Ghost Leg Media’s domain is ghostleg.com. URL URL stands for Universal Resource Locator. Just as your street, city, and state address on an [...]

Tags: DNS, internet, IP, URL, web

Finding the right music for your You Tube video just got a little easier. You Tube has introduced a new feature called Audio Swap. They have licensed music in a variety of genres, which you can overlay on your videos audio track. The new You Tube music will replace any exisitng audio – so this [...]

Tags: audio swap, music, royalty free, You Tube

The easiest way to sell a product is to find people who have already spent money on something and then sell them a similar item. But how do you know when people care enough to buy? One sure sign of a passionate interest in a topic is reading about it. People read about their hobbies [...]

Tags: advertising, mgazine, niche, research