Aug 03 2008
Don’t Sell That Book!
And yet, many product developers pin their hopes on making a living with ebooks.
Ebooks appeal to product developers and online marketers because the cost of production is so low. Once you create a PDF and set up a sales page, you are done. The same file can be duplicated and downloaded endlessly and automatically, with no further investment of time or money. In essence, every sale is pure profit.
Make Your Mother Proud
Some schmoe in Upper RipOffia claims to be making millions selling ebooks. Of course, his ebook is about how to make millions selling ebooks. It’s another Fleece The Rubes enterprise. Do you want your product in the same bin?
Ebooks have a reputation – deserved or not – for being a scammer’s delight. Very few books that offer solid information are delivered solely as digital downloads. Don’t let the lure of unearned riches turn your next project into junk.
Ask yourself:
- “Would I buy this book?”
- “Would I tell a friend to spend good money on this book?”
- “Will I be proud to say I am the author of this book?”
If you answer no to any of those questions, don’t do it!
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