Resources for Information Product Producers from Ghost Leg Media
Aug 11 2008
On one of the forums that I read regularly, someone asked if there was a way, using Audacity, to bleep out a swear word in an interview without otherwise editing the interview. This isn’t a situation that comes up every day, but there are certainly times when you’ll want to bleep – rather than cut [...]
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Aug 11 2008
Choose the correct word – your readers will thank you. Confusing Words “is a collection of 3210 words that are troublesome to readers and writers. Words are grouped according to the way they are most often confused or misused.”
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Aug 11 2008
Everyone has heard that you should emphasize benefits not features. For some products, this is a fairly straight forward dichotomy: Feature: Airbags Benefit: Survive the crash Feature: Blu-Ray Compatible DVD Player Benefit: It’s like being in a theater! Feature: Factory installed Windows Vista Benefit: Absolutely none You get the idea. But with tech products, how to [...]
Aug 10 2008
If you are going to be a successful internet retailer, whether you are selling general merchandise or your own products, you need to know what shoppers are looking for. If you can find people who are actively searching for items to purchase, half of your job (the hard half) is already done. How do you [...]
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Aug 09 2008
Once you achieve Viral Nirvana on You Tube (or even the lesser popularity of appearing fleetingly on the front page), your comments will be filled with SPAM. It is inevitable – and there is almost nothing you can do about it. Look at today’s statistics for the Christian the Lion video: Almost 16,000 people [...]
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Aug 08 2008
It seems like everyone on earth has heard about Chrisitan the Lion by now – and has watched the You Tube video at least twice. Look at those numbers! 10,500,000 views. Dozens of people have uploaded their own versions of the video, with almost 20 million more views. That is going viral in a big way. [...]
Aug 07 2008
Buzz words are everywhere. The hype surrounding Web 2.0 can be overwhelming. However, despite the excessive claims, Web 2.0 is real and the benefits of embracing new techniques can be huge. The danger isn’t in jumping in, trying every new tool or forum you find. The danger is falling in love with the tools and [...]
Aug 06 2008
If you are an iStock Photo fan, you already know that they offer newsletter subscribers a free stock video clip every month (as well as weekly free stock photos and free vector art). I just noticed for the first time today that this month’s video clip is in Hi Def. I don’t know if it [...]
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Aug 05 2008
Today marks the official debut of Ghost Leg Magazine. You can find it at http://www.ghostleg.tv or by clicking on the Ghost Leg Magazine tab at the top of this blog. This magazine will collect some of the most popular articles from Information Sells as well as original articles written exclusively for the magazine. We will have guest [...]
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Aug 04 2008
Create Space has extended their Free Upgrade to Create Space Pro until the end of the year.
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Aug 03 2008
According to The CopyBlogger, a recent study found that “… 42% of college graduates never read a book again and that most people who actually purchase a book never make it past the first chapter.” And yet, many product developers pin their hopes on making a living with ebooks. Ebooks appeal to product developers and [...]
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Aug 02 2008
If you purchased a Flip Video from CloverCityPhoto, there is exciting news. Cindy Shebley – author of Easy Auction Photography, owner of Clover City Photo, and holder of many other distinctions in photography online and off – is teaming up with me to offer a free class on how to get the most out of [...]
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Aug 01 2008
Improve your blog’s navigation to improve reader satisfaction. Don’t make reader’s leave your site to locate the information need.
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