Oct 02 2008
Customer Service – Do Your Deeds Match Your Words
Complaint Department
No one admits they are in favor of bad customer service.
You’ll never find a business person who says, “Pleasing you is worth about $4.37 on a $500.00 sale – so you get 2 minutes – and no more – of my time.”
You will find thousands of people who say that Customer Service is Job 1.
Is it?
What does customer service even mean? Is customer service having your call transferred to voicemail because only one person in a small office can give a definitive answer to your question and that person is out sick today? Or is customer service having someone just take a stab at answering your question?
Customer Service is anticipation. It is not just knowing the right answers – it is knowing the right questions. Good customer service begins long before any questions or complaints arise. It is built in to your products and communication; it is part of your training; it is valued, recognized and rewarded.
A business that offers good customer service doesn’t have to tell its customers that it offers good customer service. If you really put customer satisfaction at the center of your mission, your customers will tell you how great your service is. They will tell their friends how much they enjoy doing business with you.
We all recognize lousy service when we see it. Do we only recognize great service when it corrects a disaster? What does good customer service look like, day to day?
Photo by John Weise. Released under Creative Commons License
Similar Posts:
Print This Post
No responses yet
Follow Me on Twitter
