Resources for Information Product Producers from Ghost Leg Media
Nov 30 2008
Amazon dropped the price of Sony Vegas Movie Studio 9 Platinum Pro Pack to $70.00. This version is bundled with Vegas Movie Studio9 Platinum Sound Forge Cinescore themes 1001 Sound Effects Various NewBlue 3D transitions and special effects If you plan to shoot and edit in high definition, this is the package you need. It’s [...]
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Nov 30 2008
If you could hire Jeff Bezos for minimum wage, would you do it? How about hiring Bezos and his warehouse staff and his shipping department and his order fulfillment apparatus? For pennies? Fulfillment by Amazon is one of the smartest ways to outsource your shipping, warehousing, and postage costs and it offers an added bonus [...]
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Nov 29 2008
Would you like to be right about everything, all the time? Do you want all your assumptions, predictions, and forecasts to come true, every day? It’s easy. Just do this: When you are faced with a new opportunity, run away When you need to learn something difficult, don’t do it When you are challenged to [...]
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Nov 28 2008
Today only- Friday, Nov 28,2009 – Give Away of the Day is offering eCover Engineer. If you make and sell information products, you know your conversion rate is much better if you have a graphic that looks like a physical product. For ebooks, you want to create something besides a flat “cover.” Even for CDs [...]
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Nov 27 2008
How many ways are there to tell your customers to take a hike? I was recently asked to rewrite a customer service letter for a landscape company. Every December and January, this company lays off most of its crew and cuts back its service. Right before the reduced hours begin, it sends a form letter [...]
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Nov 25 2008
Today You Tube changed the size of their default player to a wide screen, 16:9 aspect ratio. This comes after a steady demand that You Tube increase the quality of their videos. Although You Tube still has more than twice as many users as any of its competitors, it hasn’t been wiling to stand pat [...]
Nov 25 2008
Are there any Good Guys on the internet? The previous post talked about not falling for the zombie schemes of get rich quick marketers. We all agree, we don’t want to do that. But there are legitimate coaches and teachers selling their products on the internet. How do we tell the Good Guys from the [...]
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Nov 23 2008
Zombie ideas. They are brain dead, but they never go away. They never die. They keep coming back. With every new day, zombie marketing schemes devour the brains of dreamers who read that you can make money, lots and lots of money, on the internet. SEND MORE COPS Have you ever seen Return of the [...]
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Nov 22 2008
MacGyver could build a rocket ship out of twine, tape, chewing gum, sealing wax and ingenuity, but that is no way to build a business. If your business is held together with bailing wire, duct tape and hope, now might be the perfect time to invest in yourself. The tools you need to make information [...]
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Nov 21 2008
Google has added a new feature to its Search results. You can vote the individual results Up or Down. The rankings, for now, only change your personal results – but nothing Google does is ever so limited for long. How will these votes, when aggregated, influence Google? Are they another of the oncoming, rumored, and/or [...]
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Nov 18 2008
There is almost certainly no Chinese proverb or curse that says, “May you live in interesting times,” but the sentiment is no less true for lack of a pedigree. And we are certainly living in interesting, tumultuous, unpredictable times. Financial uncertainty will probably result in a dismal holiday season for many retailers. However, consumers who [...]
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Nov 18 2008
Please join me today for a free webinar preview of the upcoming release of WordPress 2.7 We’ll be doing a special sneak preview of the WordPress 2.7, as well as reviewing some helpful techniques for the current version of WordPress. If you’d like to join me on today for this one hour webinar, go here [...]
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Nov 17 2008
The news from early Camtasia 6 adopters is not encouraging. Version 6 has been out for about a week, and already TechSmith is pushing a maintenance release, v 6.0.1, to deal with problems in recording and editing. While it is great that TechSmith is so quick to respond to user feedback, it is unfortunate that [...]
Nov 16 2008
Do you want to be to be the Number 1 answer to a Google query? Then think Long Tail. You know it already. It is easier to rank for long tail searches than for common keywords. It is almost impossible to rank well for a term like “Doctors,” but you should be able to optimize [...]
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Nov 15 2008
New bloggers – or people who are new to You Tube – frequently ask if it’s OK to “steal” You Tube videos to post on their own blog. Of course! If it were really stealing, it wouldn’t be OK. But it isn’t stealing; it is sharing. That’s what social media is about. That’s the way [...]
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