Resources for Information Product Producers from Ghost Leg Media
Jan 31 2009
TechSmith has listened to its customers. Sometime around March, 2009, they plan to release an update to Camtasia 6 that will include output to FLV. The loss of FLV support was the single biggest complaint against Camtasia 6, and Camtasia users certainly did complain. High Definition MPEG-4 video with H.264 compression, which was introduced to [...]
Jan 28 2009
The temptation to write clever headlines, captions, titles, and text can be hard to resist. In face-to-face situations, the rewards for being witty or funny or erudite are real. But online – the cost of being clever is lost readers and lost sales. Today, Harry of Men With Pens reviewed Steve Krug’s Don’t Make Me [...]
Jan 25 2009
You know how important keywords are to your Google rankings. And you know how important your Google ranking is to your sales. So how do you find the right keywords for your niche? Surprisingly, there are excellent, free tools that will help you reach the first page of Google for your keywords. But first, you [...]
Jan 23 2009
Moving a web site, especially a well established web site with lots of links and good SEO, from one hosting company to another, can be tedious and time-consuming but it does not have to be difficult or nerve-wracking Some tasks are probably already part of your everyday maintenance. If you regularly police bad links and [...]
Jan 19 2009
Affiliate sales are a great source of passive income. You don’t need to buy or track inventory, ship products, or even deal with customer service questions. All you have to do is find the right affiliate products and the people looking for those products, bring them together, and collect your commission. For most of us, [...]
Jan 18 2009
If you want to open new markets for your products, teach a class. Teaching adds authority to your products. And being the creator of an information product adds authority to your teaching. You can teach an online class using software like GoToMeeting, or you can teach a real world class through your local community center [...]
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Jan 14 2009
How can you sell more? And more successfully? Focus. Many sellers are tempted to sell a little of anything and everything, in the hope that someone will want something that they are offering. But the days of the General Store and the Five and Dime are gone. Online shoppers, especially, are hurried. The allure of [...]
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Jan 09 2009
In a recent teleseminar on Brian Clark and Jon Morrow’s Partnering Profits, Rich Schefren said customers don’t want information – they want advice. Think about that for a minute. The internet is full of information. The answer to every question is somewhere on Google, if only you know where to look. But that’s the problem [...]
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Jan 08 2009
Merchants, online or off, suffer from the delusion that customers care about the businesses they patronize. No, we don’t! Customers go to a store to buy or to pass the time or because they were walking down the street and a clever window display caught their eye, or, or, or… a hundred personal reasons that [...]
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Jan 07 2009
Why is Good Customer Service such a hard concept for eBay sellers to grasp? I have lost count of the times I have heard a seller say, “I offer great customer service … but…” There is no “but.” It doesn’t matter if the buyer is a jackass. It doesn’t matter if the buyer sends rude [...]
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Jan 03 2009
Are you ready for disaster? How recent is your most recent backup of your blog? (You do back up your blog, don’t you?) WordPress is complicated. MySQL databases are complicated. Your web host is probably complicated. Is it really wise, then, to rely on fate to keep your blog safe? Backing up a WordPress blog [...]
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