Information Sells

Do you want your next product launch to be successful? Do you want to sell high-margin goods to willing buyers? Do you want to repeat customers who faithfully buy your new products as soon as they are released? Well – do you? Doesn’t everyone? Judging by the way new info product producers act – that [...]

Tags: advice, buyers, markets

The small business owner needs to do 1001 jobs. At any given time on any given day, you may be a cashier, a janitor, a plumber, a bookkeeper, a salesperson, a customer service rep, a buyer, a shelf stocker. You may be writing a grant proposal or a business plan, applying for a bank loan [...]

Tags: small business, sweat equity

Many small business owners fail because they rely on “Back of the Envelope” accounting. That’s a fancy way of saying we sort of know what the bank balance is, but we haven’t reconciled the books or taken stock in quite some time. If you rely on a daily online bank balance to tell you your [...]

Tags: accounting, invoices

If you spend time working with WordPress – that is, not blogging, but testing plugins, tweaking themes, modifying stylesheets, and generally just messing with the code – you’ve probably wished you could test your changes before hitting “Publish” on your blog. Well, you can. Installing the services needed to run WordPress on a Windows computer [...]

Tags: WAMP, wordpress

When you own your own business, there are so many things that demand your attention, it is very easy to lose sight of what’s important. Sometimes, in fact, we allow ourselves to become distracted as a defense against feeling helpless and overwhelmed. When everything needs to be done – and done yesterday – you may [...]

Tags: accounting, bottom line, priorities, profit

You’ll eventually find it necessary to move or rename a web page. However, old, out-of-date URLs will remain in your readers’ bookmarks and favorites, in other web sites’ links, in email sig files – in all sorts of places you cannot control. When a customer who hasn’t visited your site in many months uses an [...]

Tags: .htaccess, 301 redirect

In a recent pitch, Frank Kern said something that perfectly sums up the dilemma of many would-be internet entrepreneurs: “Nobody makes money from buying stuff. We make money by selling stuff.” Kern was talking about people who rush from guru to guru, looking for the one system, the one magic bullet, the one seminar that [...]

Tags: schemes

Sometimes, when you hire someone to install your blog and do the behind the scenes work, writing your first post can be overwhelming. I recently had a client send me an email saying his new blog made him feel as though he were behind the wheel of a new car for the first time. That [...]

Tags: ebook

WordPress v2.7.1 has been released. When you log into your Dashboard, you’ll probably see a small notice telling you a new version of WordPress is available and suggesting that you upgrade. This is the first chance I’ve had to use the new core update feature that was introduced with WordPress v2.7, and I have to [...]

Tags: wordpress 2.7

I am surprised at how often I am asked if I write blog posts for hire. (Short answer: yes, I do, but you probably can’t afford me). After the potential client and I go back and forth a bit about rates, the next question is usually, what about hiring someone on Elance? I believe every [...]

Tags: elance, outsourcing

Ghost Leg Media’s latest Training DVD is Make Money with eBay Affiliate Web Sites. It walks you through the process of creating a “Set It and Forget It” web site to generate passive income. These sorts of web sites are amazingly easy to set up and maintain if you have a well thought out system. [...]

Tags: cindy shebley, Ghost Leg Media

Don’t write for Google. So much time can be spent on SEO, tweaking headlines, choosing keywords that your contract with your readers is broken. Readers love words – not just keywords If you want your blog to be read – then write to be read. Write for your readers’ pleasure. Does this mean that you [...]

Tags: writing

Following the latest bright, shiny thing down the rabbit hole can be death to your business. Every day, some new bauble appears – and it is absolutely essential that you use it or buy it or learn it to survive. MySpace, Twitter, Facebook…. …LinkedIn, PR Wire, BizNik… …Bonanzle, Google Base, Amazon Associates… …Aweber, Constant Contact, [...]

Tags: goals

Google has just released Google Earth 5, which, like most Google products, is free. Most of the images created with Google Earth are also free to use in your projects (get permission before using them commercially -  a few are copyrighted). This is a great tool for information product producers. With Google Earth 5, you [...]