Information Sells

Today, March 31, Give Away of the Day has the SoThink Flash Video Encoder for free. If you want to host your own videos on your blog or web site – rather than rely on YouTube – you need to be able to produce those videos as Flash. It is the most universally recognized web [...]

Tags: flash, give away of the day, sothink

Have you calculated the Total Cost of Ownership for your free software? Are support calls killing you? Did your upfront savings turn into a downstream nightmare? If so – you’re not alone. When you start a new business, it is not only normal, it is necessary to count every penny, to try to find less [...]

Tags: open source

Marketers use the term “ethical (or legal) bribe” to refer to the free come-on that makes you (the buyer) take the action they (the seller) want. That action can be anything from subscribing to a free newsletter to signing up for a $3,000.00 online course. The products may be wildly different, but the process is [...]

Tags: ethical bribe, newsletter

Have you wasted time with tech support, listening to a detailed response to a question you never asked? Now turn that around. Have you wasted time on customer service, giving a detailed answer to a customer’s question, only to receive in reply some variation of, “No, I meant my other left”? Some fields have specialized, [...]

Tags: customer service

If you create information products on a PC, you probably use Microsoft Office. And if you use Office, you’ve probably wondered about upgrading to Office 2007. I upgraded as soon as I could – the new features in Word and PowerPoint made it a no brainer for me. But I still struggle with the way [...]

1. FOLLOWERS CAN RE-TWEET WITHOUT RE-TYPING MESSAGE If you use Twitter, you know that Re Tweets can be a great viral marketing tool. But asking your Twitter followers to Re-Tweet is inefficient. They have to copy, open a new Tweet, paste, send... really, on Twitter, that's a lot of work. Anything you do to make [...]

Tags: twitter

Do you hold back “the good stuff” until you see some cash? Or do you give away content with real value to convince potential buyers that your product is worth a serious look? “Moving the free line” is the new marketing buzz word. Internet Marketers compete to “wow” us with ever more amazing free content [...]

Tags: free content, samples

Some months ago, I made a short Camtasia video about YouTube’s Audio Swap feature. Now, I must admit that I am not all that emotionally invested in the background audio for my videos.  In fact, it’s been awhile since I thought of any music as more than background noise. I don’t define myself by my [...]

Tags: social media

I recently taught a class for Do It Yourself Publishers. I love teaching this class, because it has become so easy for aspiring and first time authors to get their books on Amazon. In the class, I encourage new authors to explore all their options, including ebooks and audio books. Invariably, someone is intrigued by [...]

Tags: DRM, ebooks, ereader