Resources for Information Product Producers from Ghost Leg Media
Jun 24 2009
If you have a blog or web site, you have probably spent time trying to crack Google’s secret code. You want visitors, so you want to rank well on Google. There are plenty of SEO’s ready to tell you exactly how to do that. Some are reputable, some are sleazy, some are incompetent. Then, there [...]
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Jun 16 2009
Do you shiver from a scummy feeling at the very mention of affiliate marketing? Does the topic bring SPAM, ClickBank, and Satan to mind? It doesn’t have to be that way. Advertising and marketing are essential parts of selling – cheating and scamming are not. You can keep your integrity and make a few dollars [...]
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Apr 08 2009
A friend in Boston was buying garden seeds. As the cashier rang them up, she picked up a packet, shook it, and asked suspiciously, “Do these things really work?” The cashier wasn’t asking about the brand or the germination rate – she was asking if you can really grow a plant from a seed. I [...]
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Apr 03 2009
Naomi Dunford has a post on IttyBiz today called Talking About The Nice. Naomi exhorts her readers to market a product by emphasizing the good points, rather than obsessing over how to hide the weaknesses. Certainly, that’s a fine idea. But it also made me think of how infrequently we identify our own good points [...]
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Apr 02 2009
April Fool’s Day (April 1 in the USA) is an internet institution. At no other time of the year are the frat boy roots of computer science thrown into such stark relief. Dozens of major web sites roll out practical jokes: some clever, some stupid, precious few worth the time or resources devoted to them. [...]
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Mar 21 2009
Marketers use the term “ethical (or legal) bribe” to refer to the free come-on that makes you (the buyer) take the action they (the seller) want. That action can be anything from subscribing to a free newsletter to signing up for a $3,000.00 online course. The products may be wildly different, but the process is [...]
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Mar 20 2009
Have you wasted time with tech support, listening to a detailed response to a question you never asked? Now turn that around. Have you wasted time on customer service, giving a detailed answer to a customer’s question, only to receive in reply some variation of, “No, I meant my other left”? Some fields have specialized, [...]
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Mar 18 2009
1. FOLLOWERS CAN RE-TWEET WITHOUT RE-TYPING MESSAGE If you use Twitter, you know that Re Tweets can be a great viral marketing tool. But asking your Twitter followers to Re-Tweet is inefficient. They have to copy, open a new Tweet, paste, send... really, on Twitter, that's a lot of work. Anything you do to make [...]
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Feb 08 2009
Ghost Leg Media’s latest Training DVD is Make Money with eBay Affiliate Web Sites. It walks you through the process of creating a “Set It and Forget It” web site to generate passive income. These sorts of web sites are amazingly easy to set up and maintain if you have a well thought out system. [...]
Feb 06 2009
Following the latest bright, shiny thing down the rabbit hole can be death to your business. Every day, some new bauble appears – and it is absolutely essential that you use it or buy it or learn it to survive. MySpace, Twitter, Facebook…. …LinkedIn, PR Wire, BizNik… …Bonanzle, Google Base, Amazon Associates… …Aweber, Constant Contact, [...]
Jan 28 2009
The temptation to write clever headlines, captions, titles, and text can be hard to resist. In face-to-face situations, the rewards for being witty or funny or erudite are real. But online – the cost of being clever is lost readers and lost sales. Today, Harry of Men With Pens reviewed Steve Krug’s Don’t Make Me [...]
Jan 25 2009
You know how important keywords are to your Google rankings. And you know how important your Google ranking is to your sales. So how do you find the right keywords for your niche? Surprisingly, there are excellent, free tools that will help you reach the first page of Google for your keywords. But first, you [...]
Jan 18 2009
If you want to open new markets for your products, teach a class. Teaching adds authority to your products. And being the creator of an information product adds authority to your teaching. You can teach an online class using software like GoToMeeting, or you can teach a real world class through your local community center [...]
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Jan 14 2009
How can you sell more? And more successfully? Focus. Many sellers are tempted to sell a little of anything and everything, in the hope that someone will want something that they are offering. But the days of the General Store and the Five and Dime are gone. Online shoppers, especially, are hurried. The allure of [...]
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Jan 09 2009
In a recent teleseminar on Brian Clark and Jon Morrow’s Partnering Profits, Rich Schefren said customers don’t want information – they want advice. Think about that for a minute. The internet is full of information. The answer to every question is somewhere on Google, if only you know where to look. But that’s the problem [...]
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