Information Sells

It’s bad enough when you know you lost a sale. At least then you can take whatever steps are necessary to ensure it doesn’t happen again. But what about the sale you didn’t know you lost? Must your customers jump through hoops before they reach your shopping cart? Do you offer them the payment choices [...]

Tags: customer service, paypal

Are you looking for last minute gifts for your favorite Info Product producer (or yourself?) There are some great deals this holiday season, on both hardware and software. HARDWARE CAMCORDERS and DIGITAL CAMERAS These run the gamut from cheap to expensive – but you ought to find something for even the pickiest photographer or videographer. [...]

Tags: boxshots, camcorders, camera, Camtasia, dslr, flip, photoshop elements, snagit, Software, Video

Do You Want to Learn How To Be A Better Educator  or Learn to Create Information Products? If so, please come to the Web Sellers’ Circle’s FREE Master Mind Round Table Teleseminar on Tuesday – 5:00 PM Pacific – 8:00 Eastern Here’s the scoop: The Web Sellers’ Circle is proud to host the new “Presenter Series.” Online education [...]

Tags: mastermind, podcast, teleseminar

I spent time on Friday helping a client update spreadsheets and Excel reports that used an incorrect formula to calculate the margin on bids for construction jobs. While this particular client was looking for a margin of 25%, he was actually getting one closer to 20%. On a $100,000.00 bid, that can be the difference [...]

Tags: margin, mark up, profit

If you were an Amazon affiliate in California, North Carolina, Hawaii and Rhode Island – you already know that Amazon has canceled affiliate programs in those states to avoid dealing with sales tax. Other affiliate programs are following Amazon’s lead. And this follows last year’s cancellation of most New York state affiliate programs. Back in [...]

Tags: sales tax

Of all the videos I have uploaded to You Tube, none has been as controversial as an innocuous demonstration of how to use You Tube’s Audio Swap. It has more views and comments than all my other videos combined. What’s so fascinating about that video? Well, nothing, really. It’s the topic that has blood boiling. [...]

Tags: Copyright, fair use, You Tube

Change happens rapidly. Sometimes you go along, very successfully, doing what you’ve always done – doing what has always worked – and suddenly – BAM! – the tipping point is reached. Overnight, it doesn’t work at all any more. You are too late and too big and too invested in what you’ve already done to [...]

Tags: change, media, social media, twitter

Do you suffer from tunnel vision? If you do, it’s probably costing you money. Let me tell you a story about how you can turn one simple thing into a half dozen revenue streams. Cindy Shebley, my partner at The Web Sellers’ Circle, recently went to a live auction in Edmonds, WA.  Among other things, [...]

Tags: auctions, blog posts, eBay, photography

Re-inventing the wheel can become one of the biggest time wasters in a one person business. If you need something, and you have no one’s experience but your own to fall back on, you may end up building a spreadsheet from scratch when a template is already available – or writing a contract, designing a [...]

Tags: business forms, excel, templates, word

In our survey so far, Membergate has come out on top in terms of features, support, and ease of use. But there is no denying that it is one of the most expensive solutions. The difference between aMember’s $300 price tag and Membergate’s $4,000.00 one can be the difference between starting and giving up. Many [...]

Tags: membership site

Almost as important as the ability to securely and reliably handle credit cards, technical support for a membership site can be a make or break situation. If your site is down, you cannot serve your current members or recruit new members. If you are responsible for site updates and backups and upgrades and new plugins [...]

Tags: membership site

You can start a membership site for free. Or you can pay several thousand dollars for a complete content management solution that will include everything from forums to video player to payment gateway to shopping cart. Which way is better? You’ll hear plenty of partisans on all sides of this question touting their particular software. [...]

Tags: continuity program, membership site

When you finish a project – whether it is a 10 second YouTube video or a 300 page book – set it aside. You are too close to judge. The good, the bad, and the parts that could be better will all look different tomorrow. Today, you’ve poured your soul into your work. The mind [...]

Tags: deadlines, perspective

If you create information products on a PC, you probably use Microsoft Office. And if you use Office, you’ve probably wondered about upgrading to Office 2007. I upgraded as soon as I could – the new features in Word and PowerPoint made it a no brainer for me. But I still struggle with the way [...]

Do you hold back “the good stuff” until you see some cash? Or do you give away content with real value to convince potential buyers that your product is worth a serious look? “Moving the free line” is the new marketing buzz word. Internet Marketers compete to “wow” us with ever more amazing free content [...]

Tags: free content, samples