Resources for Information Product Producers from Ghost Leg Media
Feb 28 2009
Do you want your next product launch to be successful? Do you want to sell high-margin goods to willing buyers? Do you want to repeat customers who faithfully buy your new products as soon as they are released? Well – do you? Doesn’t everyone? Judging by the way new info product producers act – that [...]
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Feb 24 2009
The small business owner needs to do 1001 jobs. At any given time on any given day, you may be a cashier, a janitor, a plumber, a bookkeeper, a salesperson, a customer service rep, a buyer, a shelf stocker. You may be writing a grant proposal or a business plan, applying for a bank loan [...]
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Feb 23 2009
Many small business owners fail because they rely on “Back of the Envelope” accounting. That’s a fancy way of saying we sort of know what the bank balance is, but we haven’t reconciled the books or taken stock in quite some time. If you rely on a daily online bank balance to tell you your [...]
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Feb 18 2009
When you own your own business, there are so many things that demand your attention, it is very easy to lose sight of what’s important. Sometimes, in fact, we allow ourselves to become distracted as a defense against feeling helpless and overwhelmed. When everything needs to be done – and done yesterday – you may [...]
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Feb 15 2009
In a recent pitch, Frank Kern said something that perfectly sums up the dilemma of many would-be internet entrepreneurs: “Nobody makes money from buying stuff. We make money by selling stuff.” Kern was talking about people who rush from guru to guru, looking for the one system, the one magic bullet, the one seminar that [...]
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Dec 20 2008
I just learned how to make this banner from a tutorial by Dave Cross on Photoshop Elements User. Photoshop Elements is an essential tool, not only for photographers, but for every independent product producer. If you don’t already own it, take advantage of Adobe’s Christmas Special to get it for $20.00 off, with Free Holiday [...]
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Dec 15 2008
Sometimes good customer service means saying, “No.” We’ve all had clients who demand services we don’t provide – or customers who want products we don’t carry. The temptation to say, “Yes, I can do that,” “Yes, I can get that,” “Yes, whatever you want,” is strong. Maybe you can contract out some of the work. [...]
Nov 29 2008
Would you like to be right about everything, all the time? Do you want all your assumptions, predictions, and forecasts to come true, every day? It’s easy. Just do this: When you are faced with a new opportunity, run away When you need to learn something difficult, don’t do it When you are challenged to [...]
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Nov 22 2008
MacGyver could build a rocket ship out of twine, tape, chewing gum, sealing wax and ingenuity, but that is no way to build a business. If your business is held together with bailing wire, duct tape and hope, now might be the perfect time to invest in yourself. The tools you need to make information [...]
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Nov 18 2008
There is almost certainly no Chinese proverb or curse that says, “May you live in interesting times,” but the sentiment is no less true for lack of a pedigree. And we are certainly living in interesting, tumultuous, unpredictable times. Financial uncertainty will probably result in a dismal holiday season for many retailers. However, consumers who [...]
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Nov 13 2008
Whatever it is you do – why do you do it? Do you create ebooks and DVDs for love of the medium – or to make money? Do you sell collectibles for love of the market/niche – or to make money? Do you take photographs for love of artistic expression – or to make money? [...]
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Oct 30 2008
I’ll be interviewed today on The Savvy Seller’s Tips from the Top Podcast. We’ll be discussing my new eBook, Blogging with WordPress. If you haven’t bought the book yet, but are thinking about it, you should listen to this short (15-20 minute) podcast live today at 11:00 AM PDT, 2 PM EDT. I’ll be mentioing [...]
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Oct 24 2008
Lately, I keep seeing forums and blog posts where sellers are arguing with buyers. Where is the profit in that? What do you get when you win a fight with a customer? An ex-customer. Feel better now? Do you know the cliche about Customer Service? Rule #1 The Customer Is Always Right. Rule #2 Sometimes [...]
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Oct 23 2008
You already know how important first impressions are – but what is the first chance you have to impress your buyer? Is it the sales page? When they receive the package? When they open the box? The first time they pop the DVD in the player? The old saying is wrong. It’s not that you [...]
Oct 20 2008
What goes into the price of your product? Materials, certainly. Time and labor. If it’s destined for the shelf of a bricks and mortar store, you probably factor in breakage, returns, shelf wear, maybe theft. Overhead. What else? One factor, often overlooked by product developers, can turn into a nightmare, chipping away at profits while [...]
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