Aug 11 2008
Is It A Benefit Or A Feature?
Everyone has heard that you should emphasize benefits not features. For some products, this is a fairly straight forward dichotomy:
Feature: Airbags
Benefit: Survive the crash
Feature: Blu-Ray Compatible DVD Player
Benefit: It’s like being in a theater!
Feature: Factory installed Windows Vista
Benefit: Absolutely none
You get the idea.
But with tech products, how to videos, and information products, it can sometimes be [...]
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