Aug 11 2008
Is It A Benefit Or A Feature?
Everyone has heard that you should emphasize benefits not features. For some products, this is a fairly straight forward dichotomy: Feature: Airbags Benefit: Survive the crash Feature: Blu-Ray Compatible DVD Player Benefit: It’s like being in a theater! Feature: Factory installed Windows Vista Benefit: Absolutely none You get the idea. But with tech products, how to [...]
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