Following the latest bright, shiny thing down the rabbit hole can be death to your business.
Every day, some new bauble appears – and it is absolutely essential that you use it or buy it or learn it to survive.
MySpace, Twitter, Facebook….
…LinkedIn, PR Wire, BizNik…
…Bonanzle, Google Base, Amazon Associates…
…Aweber, Constant Contact, iContact…
Really – there is no end to it.
It is impossible to know everything, do everything, be everywhere. To try is to run yourself ragged while your business runs into a ditch.
FOCUS ON YOUR GOALS
Focus instead on your long term vision.
What are your goals? What steps are you taking today to reach those goals? Is your strategy working?
It may seem smarter to try something – anything! – new when you are stalled. But before you throw up your hands, abandon your plans, and hare off in a new direction ask yourself:
- What worked six months ago?
- What has changed?
- How will this new thing help?
- What tools do I need?
- How will I know when the new thing is working?
Unless you have a goal, it is impossible to know when to persevere and when to give up.