MacGyver could build a rocket ship out of twine, tape, chewing gum, sealing wax and ingenuity, but that is no way to build a business. If your business is held together with bailing wire, duct tape and hope, now might be the perfect time to invest in yourself.
The tools you need to make information products are on sale – cheap – right now.
Amazon just dropped the price of Sony Vegas Movie Studio Platinum 9 by $30.00 – from $100 to $65.00.
The price of the Canon VIXIA HV30 MiniDV High Definition Camcorder has fallen below $600 from a list price of $1,000.00 just a few months ago. This (along with the HV20) has been the Camcorder of the Year for the last two years. There is not a better consumer camcorder available for less than $2,500.00.
Computer prices are falling daily, and likely to fall even more as manufacturers chase holiday sales. If you are in the market for a notebook, whether you want a powerhouse, desktop replacement or a portable, lightweight netbook, you’ll find them on sale on Black Friday.
If you can’t afford the new camcorder you’ve had your eye on – that’s fine. Budgets are part of business, too. It can be hard in times of economic uncertainty to invest in yourself. The temptation to squeeze just a few more months out of a failing computer, or to get by without upgrading some ancient software, or to pass up a sale on equipment is strong. Now is a bad time to pile up credit card debt.
But it is also a bad time to let your business deteriorate when you could make it grow instead.
Keep a close watch on the deals and discounts that will be popping up over the next month. A wise investment might pay for itself before the credit card bill arrives.