Of all the videos I have uploaded to You Tube, none has been as controversial as an innocuous demonstration of how to use You Tube’s Audio Swap. It has more views and comments than all my other videos combined. What’s so fascinating about that video?
Well, nothing, really. It’s the topic that has blood boiling.
You Tube sometimes yanks videos that violate copyright law.
Kids (mostly) want to use their favorite song as a soundtrack for their latest video, and record companies want You Tube to pay royalties or remove copyrighted material.
As a compromise, You Tube introduced audio swap – a limited (and admittedly feeble) collection of royalty free music that can replace your illegal audio track.
This is not popular with people who are heavily invested in their music.
However, if you are invested in your business rather than in your background music, you probably want to avoid Take Down notices and other copyright problems.
American University’s Center for Social Media has plenty of material that will help guide you through these stormy waters. They’ve just released an excellent new video called Remix Culture: Fair Use Is Your Friend and a Code of Best Practices in Fair Use for Online Video.
Watch the video then download the Best Practices Guide.
h/t to WebUniversity Blog