If you want to open new markets for your products, teach a class.
Teaching adds authority to your products. And being the creator of an information product adds authority to your teaching.
You can teach an online class using software like GoToMeeting, or you can teach a real world class through your local community center or community college’s Continuing Education program.
Your reputation as an expert – i.e., the author of the book “Blah Blah” or the producer of the How To DVD, “Blah Blah Blah,” – will help you land the job and it will give you instant credibility with your students.
People you’ve met in person, through community college or community center courses, can become some of your biggest promoters. A successful class will generate word of mouth publicity for your products and services as well as for your next class.
It’s a very fruitful relationship.
Don’t view the class as just an opportunity to pitch your product. If you want to build a network of loyal fans, make your classes valuable – even if they are free webinars. Impart the knowledge and skills your advertising promises – and more.
Of course, you’ll want to hand out business cards with your web site and contact information. (In fact, you may want to use VistaPrint to get 80% Off Premium Business Cards & FREE Return Address Labels designed specifically for your classes.) Offer follow up consultations, if they are appropriate to the subject of the class – or post a “Resources” page on your website with affiliate links to Amazon books or other product.
Keep overt selling to a minimum, and keep the pitches subtle. But don’t be afraid to sell. If you are a good teacher – your students will be happy to buy your book or DVD at the end of the class.