If you have a blog or web site, you have probably spent time trying to crack Google’s secret code.
You want visitors, so you want to rank well on Google. There are plenty of SEO’s ready to tell you exactly how to do that. Some are reputable, some are sleazy, some are incompetent. Then, there is Matt Cutts – the Google guy himself.
Matt has a series of short videos on You Tube answering questions about web site optimization. You can find out whether too many H1 tags will hurt your ranking, whether excessive use of no follow tags will hurt your ranking, whether great content trumps mediocre links.
The channel is called Google Webmaster Central and it is well worth a subscription.